Thursday, September 14, 2006

Apology Accepted

My last post was rather pointed and targeted at an advertising campaign that was targeting comments on sailing blogs. I really disapprove of this tactic and decided to root out the culprit. I received this email in my email today apologizing for the intrusion. The writer sounds sincere and I accept his apology on my readers behalf.

I did not want to have to use monitored comments on by blog. To me that would be an insult to my readers. Here is the message I received.

It was brought to my attention this afternoon that my name is currently mud in the online sail boating community, and as much as I hate to say it, it is probably with good cause.

After learning of the upset from you and one other gentleman, I discovered that my assistant had taken the term “sailing” and – er – ran with it, resulting in the ‘ouch’ that has occurred. Please let me say that there was no intention to offend anyone, and absolutely no intention whatsoever to have my article on this subject labeled as ‘spam’, though I can certainly see how it could have been perceived this way.

This was an error on my part and I am currently rechecking the distribution that this article was to go to. This is my first writing venture into the boating arena and my first in posting to blogs. Again, I apologize for the error.

I am taking this very seriously and be assured it will not happen again.


Best regards,
Kris Nickerson


Thank you for your apology Kris. You might want to educate your assistant on using new media channels in a more proactive way. Consider creating a blog instead of invading them. It would open the product up to consumer feedback, both positive and negative, but could have an overall positive effect for brand loyalty and customer satisfaction and resolution. Some of the large producers have done this quite successfully.

7 Comments:

Anonymous AdriftAtSea said...

I find it quite interesting that Kris has not apologized to the other sailors listed. By my count, his assistant spammed Sherry, over at Stay of Execution; Bonnie, over at Frogma; about.sailing.com; and my blog twice. Fortunately, I had comment moderation turned on for first time posters...

7:23 PM  
Blogger the skip said...

Noticed they tagged seadated as well. I do not have the luxury of first time commenter moderation. It is either all or nothing.

Hopefully he will apologize to the others too...Or I might have to mount a anti-spam campaign against him!! I did not post about him till I was hit twice.

7:32 PM  
Blogger Tillerman said...

A more prductive way to use new media to publicize their boats might be to invite some boating bloggers to try out their boats for a weekend and write some reviews.

9:34 PM  
Blogger the skip said...

Excellent advice Tillerman....although they might be better off targeting the power boaters instead of sailors. I personally would not give up a weekend of sailing to be on a power boat. But that is just me!

9:47 PM  
Blogger Tillerman said...

I wouldn't give up a weekend of sailing to test a powerboat either but I'm retired so I'd be happy to give one of their stinkpots a whirl on some no-wind weekday like today (and then rubbish it in my blog). So far they haven't responded to my suggestion ;)

10:45 AM  
Blogger Pat said...

Tillerman, you're in training. You're not supposed to be messing around with those noisy gas-guzzling things. Once you're back from Fornell's Bay (Minorca) you need to get right into your frostbite Laser training schedule and plan some more trips south for winter sailing.

3:37 PM  
Anonymous AdriftAtSea said...

I hope that doesn't mean that Tilllerman is ready to turn to the dark side of boating...

10:13 PM  

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